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Two phases of online food delivery app users’ behavior in Greater Jakarta during the second year of the COVID-19 pandemic: Perceptions of food safety and hygiene
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Michael Christian    , Suryo Wibowo , Henilia Yulita , Rima Melati , Sunarno Sunarno , Fitriana Titis Perdini |
| Corresponding author: Department of Management, Universitas Bunda Mulia, Jakarta, Indonesia , Michael Christian |
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Abstract: (1591 Views) |
Background: The ongoing COVID-19 pandemic affects several aspects of food safety and food delivery hygiene for online food delivery applications (OFDAs). Several previous studies conducted at various times during the COVID-19 pandemic have yielded interesting results. This study aimed to determine and analyze whether perceptions of food safety and food delivery hygiene are short-term and long-term predictors of behavioral intention to use OFDAs.
Methods: A quantitative approach and structural modeling were used in this study. SmartPLS is used to analyze five direct and two mediating effects of the variables used in this study. The data sample consists of OFDA users in Greater Jakarta during the second year of the COVID-19 pandemic.
Results: Perceived food safety has a significant effect on behavioral intention to use these applications but does not affect behavioral intention to continue using these applications. Perceived food delivery hygiene does not influence using these apps for either short-term or long-term behavioral purposes. Experience with these apps related to food safety and food delivery hygiene during a pandemic can be indicative of their long-term viability. The mediating effect of behavioral intention to use on behavioral intention to continue using these apps affects perceived food safety but not food delivery hygiene.
Conclusion: By emphasizing vaccination and boosting against COVID-19, providing hand sanitizer, and preserving the cleanliness and integrity of food packaging, the findings of this study can be put into practice towards the sustainable usage of OFDAs.
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| Keywords: Food safety, Food hygiene, Food packaging, COVID-19 pandemic, SARS-CoV-2 |
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Full-Text [PDF 903 kb]
(1230 Downloads)
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Type of Study: Original Article |
Subject:
Special
Received: 2023/09/9 | Accepted: 2023/07/28 | Published: 2023/09/10
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